DIFFERENT SHADES OF PINK is a 501(c)3 charitable organization who's mission is to serve the RIGHT NOW needs of patients and families affected by breast cancer (cancer). In addition, we educate and empower young women/men to practice preventive measures and be proactive in their pursuit of healthy lifestyles.
In 2010 Erika Bracey a vibrant your woman was diagnosed with stage 1 breast cancer. Her first thought was, “Am I going to die?” But soon after she sprang into action with the unwavering support of family and friends. During her treatment she noticed that while she had a group of warriors by her side, many of her fellow patients were not as fortunate. Some did not have a circle to surround them, others had limited access to resources and information related to insurance, nutrition, therapy, education and the like. Erika felt compelled to use her life as a bold example of transparency and become an active participant in the fight against cancer. During Bracey’s research, she realized the compelling disparity in the mortality rate of women of color and other individuals with inferior
resources. To that end, she established a newly formed philanthropic effort, Different Shades of Pink (DSOP). In 2013, Bracey began a nationwide “BRAVE CHICK MOVEMENT”, where she and her team travels the country and abroad promoting patient/communal advocacy, global inclusion, non- discriminatory healthcare practices, self awareness, cultural consciousness/compassion and hope. The movement has taken her to China and Barcelona and has impacted thousands of individuals around the world.