About Us
The Perspective
"We can't change the past, but we can try to prevent the past from showing up in our future. Know your body, practice preventive measures, participate in clinical trials, use your voice to demand quality care and remember YOU are
UNIQUELY valuable!
"Let's embrace our now - to change things now. Our legacy, our generation and our history depends on it."
Our MISSION
DIFFERENT SHADES OF PINK is a 501(c)3 charitable organization committed to serving the "Right Now Needs" of breast cancer fighters, survivors and their families.
Our goal is to provide assistance at t eh community level to those in need. In addition, we educate and empower young women/men to practice preventive measures and be proactive in their pursuit of healthy lifestyles.
Our philanthropic efforts also extend to encouraging individuals to embrace and celebrate life.
Our MOVEMENT
The Brave Chick Movement is a philanthropic effort that promotes health, empowerment and transformative lifestyles. We campaign against disparities that plague communities as we "Work Beyond The Walls" traveling the country through our H.O.S.S. (Helping Our Sisters Survive) Program, providing hope, inspiration and education as we surprise individuals with their "current needs".
Our FOUNDER: Her-STORY
Erika Bracey's journey with cancer began at the age of 32 when she lost her fiancé to renal cell carcinoma (kidney cancer). Seven years later, In June of 2010 Erika a vibrant your woman was diagnosed with stage 1 breast cancer. Her first thought was, “Am I going to die?” But soon after she sprang into action with the unwavering support of family and friends. During her treatment she noticed that while she had a group of warriors by her side, many of her fellow patients were not as fortunate. Some did not have a circle to surround them, others had limited access to resources and information related to insurance, nutrition, therapy, education and the like. Erika felt compelled to use her life as a bold example of transparency and become an active participant in the fight against cancer. During Bracey’s research, she realized the compelling disparity in the mortality rate of women of color and other individuals with inferior
resources. To that end, she established a newly formed philanthropic effort, Different Shades of Pink (DSOP). In 2013, Bracey began a nationwide “BRAVE CHICK MOVEMENT”, where she and her team travels the country and abroad promoting patient/communal advocacy, global inclusion, non- discriminatory healthcare practices, self awareness, cultural consciousness/compassion and hope. The movement has taken her to China and Barcelona and has impacted thousands of individuals around the world. In July 2021 Erika was devastated again by the loss of her mother to stage 4 triple negative beast cancer. Hence, another reason to use her voice as a blueprint for change and her heart to help others.
